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At the Heart of Designwise: Precision, Purpose, Progress

For over 30 years, we’ve partnered with global leaders in medical devices, aerospace, and automotive to deliver custom tooling, automation, and production solutions that never compromise on precision or reliability. From initial concept to integration on the line, our work is driven by one goal: helping you scale with confidence and build products that matter.

Two directors from Designwise Automation standing at their exhibition booth, with company banners, display parts, and a screen showcasing precision components.

Founded in 1993

By Declan & Carmel Bracken

20+ Global Brands

Built on Trust

ISO 9001 Certified

Smart Compliance

Our Mission

"From day one, our mission has been simple: solve the right problems with precision. We started as a small team of engineers building bespoke tooling systems in response to real production bottlenecks. Over time, that mission grew - not just to build high-performance equipment, but to become a quiet force behind some of the most respected names in manufacturing. Every solution we design is rooted in listening first, understanding what’s at stake, and delivering systems that perform exactly when and where they’re needed."

A barn owl in mid-flight with wings fully spread, set against a black background.

Our Vision

"We imagine a world where the line between idea and implementation is seamless - where engineers, operators, and product teams can trust their tools without second-guessing. Our vision is to lead that future, not by being the loudest voice in the room, but by being the most reliable partner in it. From precision medtech devices to aerospace assemblies, we aim to empower our clients to build better, scale faster, and stay ahead in the industries that move the world forward."

Barn owl in flight with wings fully extended, gliding gracefully against a black background.

Our Values

"Our values aren’t just phrases on a wall - they’re the habits we bring into every workshop, every conversation, every build. We value precision, not just in our designs, but in how we communicate and deliver. We value ownership, because the best outcomes happen when everyone treats the challenge like it’s their own. And we value trust - the kind that’s earned by showing up, staying accountable, and always putting long-term reliability over short-term wins."

Barn owl with wings spread wide, appearing to hold the Designwise Automation logo beneath its talons, set against a black background.
A barn owl in mid-flight with wings fully spread, set against a black background.Barn owl in flight with wings fully extended, gliding gracefully against a black background.Barn owl with wings spread wide, appearing to hold the Designwise Automation logo beneath its talons, set against a black background.

Meet Our
Leadership Team

Meet the dedicated professionals behind our success.

Image of Declan Bracken
Declan Bracken
Managing Director and Founder
Image of Stephen Bracken
Stephen Bracken
Director

Ready To Take Control of Your Production

Reach out to our experts to discuss how our solutions may be the best fit for your needs.

Contact Sales
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Address:
Designwise Automation Ltd, Unit one, The enterprise centre, Patrickswell, co. Limerick, Munster, Ireland
Contact:
+353 874512912
sales93@designwise.ie
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